MODERN MARKETING MONTHLY ARTICLE Okay. So you've found an event/festival/tournament that attracts the demographic you're after. You've contacted the property, become a sponsor and cut a check. Now what? Plenty of brands simply set up their booth, slap up a banner and hire ...Read More
MODERN MARKETING MONTHLY ARTICLE They're the kind of statistics that make you stop and think: One billion people around the globe are watching videos online, making up 52 percent of consumer Web traffic. And Cisco forecasts that number to jump to ...Read More
MODERN MARKETING MONTHLY ARTICLE I spoke earlier this month in San Diego at Qualcomm's Uplinq conference, and I came away with a few impressions about the state of the mobile device industry and some thoughts about the implications for businesses. The conference ...Read More
MODERN MARKETING MONTHLY ARTICLE Count yourself lucky with a 1 or 2 percent response rate from a traditional marketing campaign. If you really want to boost that figure to the stratosphere, then try opening a pop-up shop. The folks here at TAOW ...Read More
Hard to believe it's been almost three years since the Music Millennium store on NW 23rd Ave. shuttered its doors. But soon the lights will go back on as Pop Portland -- featuring live music, shopping and more -- opens ...Read More
MODERN MARKETING MONTHLY ARTICLE Last month, the Federal Trade Commission approved Google's acquisition of the mobile advertising company AdMob. Coupled with Apple's announcement that it's forming a mobile advertising network called iAd, it's clear consumers can expect even more information thrown ...Read More
Anyone that pays attention to news, especially news regarding the internet, knows that Google is power player. Originally started as a search engine, the company has grown into a gigantic multi-tentacled monster of digital, dabbling in a wide range of ...Read More
So we have finally launched our new website, I made reference in an earlier post about all the hard work everyone has put in. I’d like to particularly call out Kevin Carroll for his support and clarity, Rainer Plank and ...Read More
More and more brands talk the talk about “going green”…but do they actually walk the walk? Being green is becoming quite the trend within the industry, both advertisers and brands are salivating over at the opportunity to gain YOUR loyalty ...Read More
With the recent unveiling of our new business cards and the rebranding of our agency, I got to thinking, what does a name really reveal? Shakespeare’s love-sick Juliette asked the question. “What's in a name?...a rose, by any other name would smell ...Read More
Last week TAOW attended the 2009 Red Bull Air Race World Championship race in Barcelona, Spain. Here are the highlights of the event (in no particular order): Partaking in the celebration of Britain’s Paul Bonhomme winning ...Read More
After being at this agency from nearly the beginning of its life over 5 years ago, I have seen lots of very cool creative work come in and out of these walls. Rarely do we ever get the chance to ...Read More
